The Payment Imperative for Multichannel Retailers: A Discussion of Payment Issues Facing Today's Multichannel Retailers - And an Action Plan to Solve Them
- Topics:
- Internet Advertising
- Tags:
- Action Plan,
- Finance,
- Operational Accounting,
- Payment,
- Retail,
- Retail Company,
- Sales,
- Sales Strategy
- Source:
- I4 Commerce
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Overview: Limited payment options are costing multichannel retailers billions in lost sales. While web and phone-based sales channels have become critical to the growth strategy for all retailers. The upshot for multichannel retailers? Slow growth, loss of revenue and lower profit margins. But the tide is turning. Multichannel retailers are fighting back, bringing class action law suits against credit card associations and seeking alternative payment methods that attract consumers looking for more choice when they shop online or through catalogs. To realize for full potential of these powerful sales channels, multichannel retailers must develop a strategy to address The Payment Imperative. The following white paper takes a look at what they must know and what they can do to address this challenge.
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Format: PDF | Size: 67KB | Date: Aug 2003 | Pages: 4
