Should You Outsource Your Marketing?

Topics:
Marketing Strategy,
Strategic Management Tools
Tags:
Harvard College,
Marketing,
Marketing Research,
Outsource
Source:
President and Fellows of Harvard College

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Overview: Most companies already outsource a portion of their marketing function which is advertising. But what can one say about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside their own walls. And that is why more and more companies are turning to marketing partners. This article outlines the pros and cons of turning over the marketing activities to outsiders.

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Format: HTML | Date: Jul 2005 | Pages: 3

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