Customer Marketing Organization: The Key To Turbocharging Customer Marketing Performance

Topics:
CRM,
Direct and Indirect Sales Channels
Tags:
Customer Relationship,
Management,
Marketing,
Marketing Research,
McKinsey & Co.,
Strategy
Source:
McKinsey & Company

Vendor Registration: required

Overview: Stronger customer relationships have grown increasingly vital to the strategy of companies vying for competitive advantage in complex multi-channel marketplace. Many proactive players, acknowledging the need for a greater focus on strengthening customer relationships, have invested millions of dollars in the databases and technology required to support a customer-centric approach. This paper presents a research which shows that organization is a critical and often overlooked factor in driving Customer Relationship Management (CRM) initiatives to better performance.

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Format: PDF | Size: 186KB | Date: Jun 2001 | Pages: 19

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