How Many Online Bankers Should A Bank Have?

Topics:
Commercial Banking
Tags:
Bank,
Banking,
E-business/E-Commerce,
Financial Services,
Internet,
Online Banking
Source:
Forrester Research

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Overview: The bank with the highest online banking adoption rate among its checking account base isn't necessarily the bank doing the best job with adoption. Why? Because adoption rates vary significantly by age and region; banks with older customers and footprints in low-adoption regions shouldn't have as many online bankers as banks with younger customers in high-adoption regions. As a result, although Bank of America and Wells Fargo have comparable online banking adoption percentages, Bank of America outperforms Wells Fargo when it comes to online banking adoption due to its regional footprint and older customer base.

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Format: PDF | Size: 249KB | Date: Sep 2005 | Pages: 5

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