Upfront: Red Flags for Revenue Risks
- Tags:
- Finance,
- Marketing,
- Marketing Research,
- Operational Accounting,
- Penton Media Inc.,
- Revenue,
- Survey
- Source:
- Penton Media
FREE Registration is required
Overview: How well-prepared are U.S. businesses to protect their top revenue drivers in the event of a major disruption, such as a fire or explosion, natural disaster, cyber crime, or terrorist attack? The paper talks about a survey which shows that more than one-third of the 400 leading companies represented in the survey are not sufficiently prepared to protect their top sources of revenue. All survey respondents reported that a major disruption to a top revenue source would have a negative impact on earnings, and 28 percent believe that such an event would threaten their business continuity. Finance executives and risk managers disagree about which hazards constitute the greatest threats.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Sep 2003 | Pages: 2




