What Value Your Reputation?

Topics:
Performance Management,
Strategic Management Tools
Tags:
Balanced Scorecard,
Software,
Reputation,
Performance Management,
MORI,
Marketing Research,
Marketing,
Human Resources,
Enterprise Software,
Data Management,
...
Source:
MORI

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Overview: Why does reputation influence financial health? Firstly, it has the power to create value for a company. The benefits of a strong reputation include the ability to attract customers, employees and investment, to motivate employees and suppliers, and to differentiate the company from its competitors. A strong reputation also helps protect value, as it can lessen the impact of scrutiny, crises and competitive attack. All of these advantages should translate into higher margins, more stable revenues and lower capital costs. The flipside to this is that reputation can also destroy value. Another indication of the growing emphasis on intangible assets is the move away from accounting-based performance management systems, and the adoption of the balanced scorecard approach.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 569KB | Date: Apr 2004 | Pages: 2

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