Born Into Luxury

Topics:
Brand Management,
Brand Strategy
Tags:
Brand,
Branding,
Luxury,
Marketing
Source:
brandchannel

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Overview: It's no secret that luxury fashion brands have lost revenue over the last five years and are struggling to find new, innovative ways of breathing life into their brands to stay relevant and extend customer bases. Ultra-premium fashion houses may be well known even to Target shoppers but remaining fresh and relevant in the minds of customers and aspiring consumers takes creativity. One answer has been to permeate lifestyles. The paper depicts that some companies have extended the brand to offer options for babies and youngsters.

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Format: HTML | Date: Sep 2004 | Pages: 7

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