Strategic Alliances: How to Manage, How to Measure

Topics:
Business Process Management,
Strategic Management Tools
Tags:
Business Operations,
Management,
Marketing,
Penton Media Inc.,
Product Development,
Product Marketing,
Research & Development,
Strategic Alliance,
Strategy
Source:
Penton Media

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Overview: Strategic alliances are a vibrant feature of the corporate landscape, and one that has seen a surge in popularity. By creating formal partnerships, companies can quickly acquire product development capabilities and marketing expertise that would otherwise require years of effort and considerable expense. This article highlights that alliances are easy to form but tough to manage and measure. Companies that score the biggest successes know how to select the best metrics and update them regularly.

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Format: HTML | Date: Mar 2004 | Pages: 5

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