Design Shifts Drive Auto Brands
- Topics:
- Automotive,
- Brand Management,
- Brand Strategy
- Tags:
- Automobile Company,
- Branding,
- Car,
- Manufacturing,
- Marketing
- Source:
- brandchannel
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Overview: The paper depicts that the entire automotive marketplace is undergoing a renaissance in both exterior and interior design that is lending car makers a greater opportunity than at any time since the fifties to brand their vehicles by appearance. Whether it's the radical curvature of the Nissan Murano "Crossover" or the exaggerated racing stance of the Ford GT sports car or the utilitarianism of the Honda Element sport-utility vehicle, the models present more visual distinctiveness than baby-boomer consumers have ever experienced. In harnessing that design excitement in the service of branding, automakers are finally taking full advantage of a weapon that they basically have left sheathed for way too long.
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Format: HTML | Date: Dec 2004 | Pages: 8
