Business Rule Management Systems and Financial Services: Equifax as a Case Study
- Tags:
- Celent,
- Equifax,
- Finance,
- Financial Planning,
- Financial Service,
- Financial Services,
- Marketing,
- Marketing Research
- Source:
- Celent
Vendor Registration: required
Overview: Equifax has become a household name in America as a provider of credit reports and data. The 106-year-old, publicly traded company has a long history of managing credit, demographic, marketing, and other types of data on consumers and businesses. The complexity of these industries has grown over the last few years, requiring decisioning solutions to be more customizable, offer more reports for both competitive benchmarks and regulatory purposes, allow for streamlined processes, and be accessible through user friendly applications. This case study walks readers through Equifax's process of choosing a Business Rule Management System BRMS solution, its implementation of the product, and the lessons learned.
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Format: PDF | Size: 446KB | Date: Mar 2005 | Pages: 28




