White Paper: Web Analytics and Usability Testing: Understanding the Total Customer Experience

Topics:
Customer Surveys,
Electrical and Electronic
Tags:
Analytics,
Customer Experience,
Marketing,
Marketing Research,
TechSmith,
Usability,
Web Analytics
Source:
TechSmith

FREE Registration is required

Overview: Usability testing fills the customer experience gap by enabling one to observe real customers as they interact with the site. With usability testing, one can explore thoughts, feelings, and expressions with individual customers, in-depth. Over the past decade, e-commerce retailers have become proficient with Web analytics and have improved their Web site design in basic ways that help customers navigate and complete the purchase process.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 217KB | Date: Jun 2005 | Pages: 3

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