Electronic Licensing: The Build vs. Buy Decision
- Topics:
- Business Models,
- Computer and Software,
- e-Business and e-Commerce,
- Electrical and Electronic,
- Growth,
- ...
- Tags:
- Finance,
- Software,
- Roi/Tco,
- Pricing Strategy,
- Pricing,
- Marketing Research,
- Marketing,
- Managerial Accounting,
- Management,
- Macrovision Corp.,
- ...
- Source:
- Macrovision
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Overview: Software and hardware vendors today face profitability challenges from both internal and external sources. Factors such as rampant piracy, unlicensed use, and support on outdated versions cost the industry billions of dollars each year. At the same time, customers are demanding new ways of buying software, including subscription or term-based pricing models and software as a service. Software and hardware vendors that embed software in the products using hard-coded licensing terms and inflexible pricing models have difficulty responding to these changing market demands. When evaluating the build vs. buy decision, it pays for software and hardware vendors to look at the complete picture of total cost of ownership, solution flexibility, project risk, and most importantly, return on investment.
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Format: PDF | Date: Mar 2005 | Pages: 13
