Three Strategies for Integrating CSR With Brand Marketing
- Topics:
- Brand Management
- Tags:
- Brand,
- Strategy,
- Marketing,
- Management,
- Leadership,
- Corporate Social Responsibility,
- Corporate Law,
- Business Operations,
- Business Ethics,
- Branding,
- ...
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Overview: Increasingly, companies are putting a public face on their Corporate Social Responsibility (CSR) activity but is it driving customer trial, purchase and loyalty and ultimately brand equity. Too frequently these activities are unconnected or, worst of all, go opposite directions, which for certain types of companies become catastrophes. This article describes three different approaches for incorporating CSR activities with brand marketing activities.
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Format: PDF | Size: 216KB | Date: Oct 2004 | Pages: 4
