Internal Alliances Yield Outside Wins
- Topics:
- Brand Management,
- Brand Strategy
- Source:
- VNU Business Media
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Overview: When it comes to brand building from the inside out, marketing and HR should work together. Training new hires about a company's history, vision and key objectives helps them understand the business and its customers, creating a new breed of brand ambassadors from their first day on the job. It's not enough for marketing to request HR's help in implementing brand values or creating new tools for internal marketing purposes. The paper depicts that by becoming philosophically aligned, it becomes a shared objective to attract and retain employees who understand their role in upholding the brand and delivering on its promise.
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Format: PDF | Size: 56KB | Date: Aug 2005 | Pages: 1
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