Grocers, C-Stores Ripe for Digital Signage
- Topics:
- Grocery
- Tags:
- Advertising & Promotion,
- Video,
- Training And Certification,
- Training,
- Software,
- Marketing,
- Manufacturing,
- Integrated Solutions Magazine,
- Human Resources,
- Food & Beverage,
- ...
- Source:
- Integrated Solutions Magazine
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Overview: Network-deployed digital signage typically consists of a central server feeding video and audio content to video screens placed in stores throughout the network. The technology is proving its value in several segments of retail, most notably electronics and apparel stores. These retailers are using it to supplement their marketing, CRM (customer relationship management), HR, and training initiatives. While the applications it supports are many, perhaps none can produce as significant a return on the digital signage investment as in-store CPG (consumer packaged goods) advertising. The grocery industry, in particular, stands to gain much from this application of digital signage.
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Format: HTML | Date: Mar 2005 | Pages: 2
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