With CGI-AMS, AXA Australia Boosts Customer Retention With New Business Model

Topics:
Financial Research,
Quantitative Analysis,
Strategic Planning and Analysis
Tags:
Advertising & Promotion,
Marketing,
Management,
Leadership,
Enterprise Software,
Customer Retention,
Customer Relationship Management (CRM),
CRM,
CGI-AMS,
CGI Group Inc.,
...
Source:
CGI Group

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Overview: In a competitive bid, AXA Australia chose AMS in 2002 as its strategic partner. CGI-AMS's CRM leadership and expertise, in-depth industry knowledge and collaborative approach demonstrated the know-how required to improve AXA Australia's customer retention by more than 200 percent over the previous period's goals. CGI-AMS helped revise AXA Australia's existing CRM roadmap to support this model and included an infrastructure development plan for timely deployment of critical technology components.

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