Loyalty and Competitive Advantage: Breakthrough Work in the Area of Customer Loyalty

Topics:
Competitive Strategy
Tags:
Abt Associates,
Investment,
Imperative,
Finance,
Customer Loyalty,
Customer Acquisition,
Corporate Law,
Competitive Advantage,
Business Operations,
Acquisition,
...
Source:
Abt Associates

FREE Registration is required

Overview: Customer loyalty has become an even more strategic imperative for firms. As the economy shifts and revenues begin to decline, customer retention is an absolute imperative for companies. Customer acquisition is expensive. Declining revenues almost always translate into shrinking budgets and companies are not in the position to mount sizeable acquisition efforts. Hence, it is more cost effective to retain existing customers than capture new ones.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 65KB | Date: May 2005 | Pages: 2

People who downloaded this item also downloaded

White Paper Customer Service And Loyalty
White Paper Gaining Competitive Advantage Through Effective Retail Loyalty Programs
White Paper Customer Loyalty: The New Competitive Advantage
Webcast Don't Just Compete...Win! - New Research and Best Practices for Differentiating Your Loyalty Program
White Paper Ten Suggestions to Build Customer Loyalty

Top results from Competitive Strategy

White Paper Improving Employee Productivity with Cisco Unified Mobility
White Paper Ten Things You Should Know about Windows 7
White Paper The Scoop on the New CCNA and CCNP Specializations
White Paper Virtualizing a Windows Active Directory Domain Infrastructure
White Paper Ten Things You Should Know about Windows 7 vs. Windows XP

» View all Competitive Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).