New Product Strategy and Partnership/Acquisition Focus for Medical Products Company

Topics:
Healthcare Products
Tags:
Acquisition,
Research & Development,
PRTM,
Product Marketing,
Product Development,
Partnership,
Mergers & Acquisitions,
Medical Product,
Medical Device,
Marketing,
...
Source:
PRTM

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Overview: This $200 million disposable medical device division of an international medical products company faced maturity in its present markets and limited R&D funds to allocate to next-generation products. PRTM was hired to implement an actionable product strategy so the company could realize its dreams of being a major player in infusion therapy. With an enthusiastic endorsement by the CEO and his staff, the division has embarked on its new product strategy path, redirecting major product development efforts and focusing on partnership/acquisition opportunities in precisely defined areas.

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