BI: A Competitive Advantage

Topics:
Competitive Strategy
Tags:
Business Intelligence,
Software,
Retail,
Pricing,
Optimization,
Marketing Research,
Marketing,
Management,
Integrated Solutions Magazine,
Enterprise Software,
...
Source:
Integrated Solutions Magazine

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Overview: The competitive game is changing for retail. As the industry continues to consolidate, retailers have begun to realize that using technology to better understand customer buying behavior, to drive sales and profitability, and to reduce operational costs is a necessity for long-term survival. This article shows how the retailers, in this context are now paying significant attention to BI software, specifically in the areas of merchandise intelligence (including merchandise planning, assortment, size, space, price, promotion, and markdown optimization), customer intelligence (including marketing automation, marketing optimization, and market basket analysis), and operational intelligence.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 659KB | Date: Oct 2004 | Pages: 4

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