The Role of a Chief Revenue Officer (CRO)

Topics:
Revenue recognition
Tags:
Finance,
Operational Accounting,
Revenue,
Revenue Storm
Source:
Revenue Storm

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Overview: This article recommends considering creating a new position within an organization for a Chief Revenue Officer (CRO) who has ultimate accountability for profitable revenues. Realizing that over-investing in the wrong revenue stream will hurt the company's bottom line and under-investing in the right revenue stream will hurt the company's top line, one person (CRO) is needed to oversee the prediction, execution, and production of the individual revenue streams. Once these decisions are made, the CRO can coalesce organizational support towards the common goal of revenue production.

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Format: PDF | Size: 458KB | Date: Aug 2004 | Pages: 2

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