BMW's Dealer Communication System- The 'Ultimate Driving Machine' Behind Phenomenal Sales in Mexico

Topics:
Automotive
Tags:
BMW AG,
BMW Group Mexico,
Capgemini,
Internet,
Portals,
Sales,
Sales Force Management,
Sales Strategy
Source:
Capgemini

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Overview: BMW Group Mexico is the leader in sales within the luxury car segment. BMW needed visibility on its stock and a centralized method of information exchange for locating cars and spare parts and coping with larger volumes. Capgemini created a Dealer Communication System (DCS) Internet web portal linked to SAP R/3. Dealers are now able to track order status, from headquarters throughout the rest of the world. BMW is now better prepared to forecast vehicle sales, inventory is streamlined throughout the supply chain giving full information and clarity to dealers.

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Case Study BMW's Dealer Communication System - The 'Ultimate Driving Machine' Behind Phenomenal Sales in Mexico

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