Technology to Target Affluent Baby Boomers

Topics:
Insurance
Tags:
Baby Boomer,
Business Operations,
Corporate Insurance,
Finance,
Financial Planning,
Financial Services,
Insurance
Source:
i-flex solutions

Vendor Registration: required

Overview: There is no demographic target more appealing to financial services providers than baby boomers. Even by raw numbers alone they stand out: There are over 80 million baby boomers in the U.S. (people between the ages of 41 and 59). Fifty million of them are heads of households. Are insurance providers targeting these customers effectively? This study informs about affluent baby boomers and their use of the Web provides some insights.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 281KB | Date: Jul 2005 | Pages: 5

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