Retail Banking in China
- Topics:
- Commercial Banking,
- Insurance
- Tags:
- Banking,
- Benefits,
- Financial Services,
- Foreign Bank,
- Human Resources,
- McKinsey & Co.,
- Mutual Funds,
- Retirement Plans
- Source:
- McKinsey & Company
Vendor Registration: required
Overview: The article depicts that foreign banks have a golden opportunity to tap into the Chinese banking market by targeting affluent customers, who are easy to reach and poorly served by domestic banks. It generates more than half of retail banking's profits, and their importance will grow as the Chinese market for personal financial services takes off in the next ten years. Partnerships with Chinese players are essential for marketing mutual funds, life insurance, and credit cards. But foreign banks should build their own branch networks in China's coastal cities, where the most affluent people live, to build up their brands and position themselves for future opportunities.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Pages: 5
