The Marketing Trap: Biopharmaceuticals Demand and Supply

Topics:
Pharmeceuticals,
Sourcing
Tags:
Collaboration,
Enterprise Software,
Groupware,
Marketing,
PRTM,
Shortage,
Software
Source:
PRTM

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Overview: Whether managing supply or demand, an effective response to shortages requires collaboration among different functions and geographies (such as country organizations) that don't typically work closely together. As more and more pharmaceutical companies become victims of their own success, the problem of product shortages will grow. By having structures in place for avoiding, monitoring, predicting, and managing the shortages, companies can respond quickly and effectively to problems as they arise, minimize the damage done, and even enhance their market reputation and long-term success.

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Format: HTML | Date: Aug 2003 | Pages: 4

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