BMW's Dealer Communication System - The 'Ultimate Driving Machine' Behind Phenomenal Sales in Mexico

Topics:
Automotive
Tags:
BMW AG,
Capgemini,
Enterprise Resource Planning (ERP),
Enterprise Software,
Sales,
Sales Force Management,
Sales Strategy,
Software
Source:
Cap Gemini Ernst & Young

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Overview: In the luxury car segment BMW is the sales leader in Mexico and holds 30% of the luxury market. BMW Group Mexico faced the need for an upgrade in their SAP R/3 application. Among several major competitors, BMW selected Cap Gemini since they were the only one with the approach to solving the issue of the SAP upgrade plus add more business benefits. The solution provided by Cap Gemini Ernst & Young allows dealers to enter a web site and see the inventory of spare parts and cars available both through the dealer network and at the factory.

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Format: PDF

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