Effective Communications Campaign Required to Change Consumer Knowledge, Attitudes and Behaviors
- Topics:
- Healthcare Services
- Tags:
- Benefits,
- Strategy,
- Software,
- Risk Management,
- Program,
- Management,
- Knowledge,
- Human Resources,
- Healthcare,
- Health Care,
- ...
- Source:
- Gordian Health Solutions
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Overview: Good communication demands great preparation. Accurate timing, positive packaging, and targeted intelligence about the audience are crucial ingredients for the successful launch of even the most generous employee benefit program. It is imperative to understand which employee hot buttons to push and how to push them to get the best results. Positive, carefully planned employee communication campaigns are at the core of great population health management benefit programs. When tied to management support and the right incentives, employee communication is the key to acceptance of the program and good participation rates in health risk assessment (HRA) and risk management programs.
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Format: PDF | Size: 579KB | Date: Jul 2005 | Pages: 7
