Five Challenges to Marketing Medicare : Part D: Are You Ready?

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Overview: This paper refers to launching a new federally sponsored benefit program. One way to overcome the confusion and negative perceptions among Medicare beneficiaries is to personalize educational materials and programs to meet each person's individual needs and comprehension level. There are different types of informational materials available like clear graphics that depict complex information, different levels of copy sophistication to accommodate varying conceptual levels, versions for family and friends who have input in care decisions, and multiple channels for delivering information.

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Format: PDF | Size: 88KB | Date: Aug 2005 | Pages: 10

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