Generation Y Automotive Preferences and the Internet - Winning the Youth Market

Topics:
Automotive
Tags:
Capgemini,
Generation Y,
Internet,
Preference
Source:
Capgemini

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Overview: Generation Y consumers want vehicles that stand out and reflect their individuality. This was among the findings of a new study documented in this paper that examines the automotive preferences of young adults - the car buyers of today and tomorrow - as well as the factors that influence their buying decisions and how the Internet is affecting the buying process. The objective with this study is threefold: to better understand the automotive preferences of this generation, to be aware of the factors that influence their buying decision, and how the Internet is affecting the buying process.

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Format: PDF | Size: 2,099KB | Date: Nov 2003 | Pages: 41

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