The Future Automotive Enterprise: Transformational Platforms for Growth and Cost Reduction

Topics:
Automotive
Tags:
Brand,
Branding,
Capgemini,
Cost Reduction,
Cost Savings,
Marketing
Source:
Capgemini

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Overview: When an automotive manufacturer develops a new vehicle platform, the ability to sell it to several target markets and use it across a range of brands is generally a chief consideration. Platform reusability, commonality and scalability allow companies to harness cost savings while still providing room for brand differentiation. Today's dynamic and often tumultuous automotive environment requires that vehicle manufacturers and suppliers take a transformational approach to capitalize on current opportunities, achieve immediate cost savings and ensure long-term business success.

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Format: PDF | Size: 1,116KB | Date: Jul 2005 | Pages: 8

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