Recharging Mobile Innovation: Strategies to Create New Market Space

Topics:
Electrical and Electronic
Tags:
Capgemini,
Innovation,
Management,
Marketing,
Marketing Research,
Strategy,
Survey,
Wireless,
Wireless Provider
Source:
Capgemini

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Overview: TME recently developed a survey of European wireless providers and their customers based on a concept known as Value Innovation. Based on the survey findings, the study provides a reality check on what consumer's value and how wireless providers can consider this information in their quest for market dominance. The paper explores how innovation occurs in the industry - what drives operators' strategies and new product/service development - and how to improve it based on what consumers' value.

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Format: PDF | Size: 156KB | Date: Sep 2004 | Pages: 2

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