Branding In Canada: Issue 1 - Where Are The Great Canadian Brands?

Topics:
Brand Management
Tags:
Branding,
Marketing
Source:
Interbrand

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Overview: Branding as a management discipline is increasingly recognized. The benefits of superior branding are understood and those seeking competitive advantage rely on branding principles and management systems for better business performance. When examining branding, the usual suspects tend to get mentioned time and again. There are lessons to be learned from these best practice brands, however, templates simply do not work in branding. Branding is the discipline of differentiation - so in essence, each brand must find its own way. This paper examines the absence of Canadian brands on the global stage.

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Format: PDF | Size: 78KB | Date: Mar 2004 | Pages: 5

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