SAP Business Intelligence for the Media Industry: Success in Today's Media Industry Requires a New Approach to Data Management

Topics:
Music
Tags:
Advertising & Promotion,
Strategy,
Software,
SAP AG,
Pricing,
Media,
Marketing,
Management,
Industry,
Enterprise Software,
...
Source:
SAP

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Overview: The information age has utterly transformed the media industry. Traditional markets have been shattered, and competition for the fragments is ruthless. To gain share, media companies must develop a wider range of offerings tailored to specific audiences, while keeping strict control of costs. This paper focuses on how the integrated SAP Business Intelligence for the media industry can provide fast, accurate information on market segments, customer behavior, and product performance and hence enabling strategic decisions that are accurate, on time, and profitable.

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Format: PDF | Size: 98KB | Date: Oct 2004 | Pages: 4

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