Using Data Mining Technology to Identify and Prioritize Emerging Opportunities for Mortgage Lending
- Tags:
- Business Intelligence,
- Software,
- Productivity,
- Mortgages,
- Model,
- Marketing Research,
- Marketing,
- Finance,
- Enterprise Software,
- Databases,
- ...
- Source:
- SAS Group
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Overview: To compete successfully amid new technologies and regulations, lenders will need to utilize data mining techniques to develop powerful models that can identify undertapped markets with the most potential. This paper illustrates how to gather and preprocess the requisite data for such a project and to develop and assess alternative models. Specifically, it reveals how to identify and prioritize potential opportunities for mortgage lending using modeling techniques such as tree models, logistic regression, neural networks and ensemble models.
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Format: PDF | Size: 447KB | Date: Jun 2005 | Pages: 27




