Facility Design: At the Heart of CV Program Marketing

Topics:
Healthcare Services
Tags:
Benefits,
Software,
Program,
Marketing Research,
Marketing,
Human Resources,
Healthcare,
Facility,
Enterprise Software,
Vertical Industries
Source:
Corazon Consulting

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Overview: Gone are the days when a hospital's specialty program, such as cardiac services, can rely on reputation alone. Consumer-friendly facilities can provide a marketing edge and allow programs to differentiate their services from the competition. It's important to keep in mind that a marketing focus should be directed to all users of the program - from the traditional healthcare consumer, the patient, to physicians, administrators, and bedside caregivers. A facility designed for operational efficiency with state-of-the art technology can serve to attract and retain experienced clinical staff, cardiologists and other specialists who are in demand.

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Format: PDF | Size: 19KB | Date: Jan 2005 | Pages: 1

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