Strategic Conclusions Vs. Strategic Ideas: The Failure of "Marketing Science"

Topics:
Brand Management,
Brand Strategy
Tags:
Fallon Brand Consulting,
Marketing,
Marketing Research
Source:
Fallon Brand consulting

FREE Registration is required

Overview: Over the last 30 years the practice of marketing has become increasingly scientific. Very few serious marketing companies would ever consider bringing a new product to market without some sort of stage-gate process that ensures every aspect of the "bundle" surpasses the pre-set hurdles. Even the language of marketing has changed to reflect the logical, disciplined process one has developed to arrive at brand strategy, i.e., one come to strategic conclusions rather than daring to have strategic ideas.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Pages: 3

People who downloaded this item also downloaded

White Paper How To Write A Strategic Plan: A Simple Outline - Doubles As A Grant Writing Tutorial
White Paper Scope of Strategic Marketing
Presentation Company And Marketing Strategy: Partnering To Build Customer Relationships
Presentation Foundations Of Strategic Marketing Management
Presentation Developing And Enacting Strategic Marketing Plans

Top results from Brand Strategy

White Paper CRM and Social Networking: Engaging the Social Customer
White Paper Global Branding -- No Branding Before Sufficient Sales
White Paper Business Planning has Changed its Focus
White Paper Will the Wireless World Connect?
White Paper Who's Filling Gen-Y's Shoes?

» View all Brand Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).