Microsoft Europe and Switching Costs

Topics:
Music
Tags:
Advertising & Promotion,
Personal Technology,
PC,
Music,
Mobile,
Microsoft Corp.,
Marketing,
Consumer Electronics,
Cellular Phones,
Cell Phone,
...
Source:
Society for Economic Research on Copyright Issues

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Overview: The paper hypothesizes that a dominant software incumbent abuses his market power if he prejudices consumers without justification. It outlines that music and pictures stored in mobile phones may have adopted Real Networks' formats and codecs, whereas music and pictures stored in PCs adopt WMA and WMV. This inconvenience prevents PC users to download music from their PCs to mobile phones. If WMA and WMV prevail in the PC market, they will likely prevail in the mobile phone market, incurring further switching costs of the mobile phone users.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 278KB | Date: Jun 2004 | Pages: 39

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