Wiring the Farm: Operational Practices for Sustainable Agriculture
- Topics:
- Grocery
- Tags:
- Agriculture,
- Food,
- Food & Beverage,
- Manufacturing,
- Sales,
- Sales Force Management,
- Sales Strategy,
- Santa Barbara,
- University Of California
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Overview: Consumer interest in organically grown foods has opened new market opportunities for U.S. producers, leading to a transformation in the organic foods industry. Organic farming became one of the fastest growing segments of U.S. agriculture during the 1990's with producers turning to organic farming systems as a potential way to lower input costs, capture premium markets, and boost profits. Packaged Facts, a market research firm that has reported total organic retail sales through all outlets since 1996, estimates that organic food sales were $7.8 billion in 2000, with sales growing 20-25 percent annually. This report describes a project based on this context.
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Format: PDF | Size: 63KB | Date: May 2003 | Pages: 12
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