Consumer Preferences, Premiums, and the Market for Natural and Organic Pork: Locating a Niche for Small-Scale Producers
- Topics:
- Food and Beverage,
- Grocery
- Source:
- University of Minnesota
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Overview: This study reviews the literature on consumer preferences and willingness to pay for pork produced through alternative methods such as natural and organic production. It finds evidence suggesting that many consumers are willing to pay relatively high premiums for natural and organic pork. This study also investigates the degree to which such premiums are transmitted to pork producers and finds anecdotal evidence suggesting that natural and organic pork producers receive modest premiums as well as more stable pricing overall. This paper also discusses the marketing efforts and production costs associated with supplying the natural and organic markets for pork.
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Format: PDF | Size: 192KB | Date: Feb 2001 | Pages: 32
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