Can the Luxury Fashion Brand Store Atmosphere Be Transferred to the Internet?

Topics:
Brand Management
Tags:
Atmosphere,
Brand,
Branding,
Internet,
Luxury,
Luxury Experience,
Marketing,
Retail
Source:
brandchannel

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Overview: The luxury experience is summed up in the store visit, the immersion within the highly aesthetic, creative and prestigious ambience of the retail atmosphere and ultimately interacting with the products through touching, feeling and sometimes smelling them. The retail store plays a prominent role in the overall luxury buying experience and is one of the key elements of successful luxury retailing. Atmosphere is associated with words like mood, feeling, impression, environment, character, ambience and sensations.

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Format: PDF | Size: 667KB | Date: May 2005 | Pages: 5

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