Towards a Sustainability Balanced Scorecard

Topics:
Strategic Management Tools
Tags:
Balanced Scorecard,
Marketing,
Marketing Research,
Sustainability,
University Of St. Gallen
Source:
University of St. Gallen

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Overview: The last decade the Balanced Scorecard has emerged as a magic tool that is supposed to solve all existing management problems so far. This paper analyses how the Balanced Scorecard (BSC) can be improved towards a Sustainability Balanced Scorecard (SBSC) and used to translate corporate sustainability strategies into action, and to integrate corporate sustainability better into the core management systems.

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Format: PDF | Size: 155KB | Date: Aug 2001 | Pages: 8

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