Big Bets for the U.S. Cable Industry: Key Opportunities for Future Revenue Growth
- Topics:
- Electrical and Electronic
- Tags:
- Cable,
- Tv & Home Theater,
- Telecommunications,
- Strategy,
- Satellite TV,
- Revenue,
- PricewaterhouseCoopers Consulting,
- Personal Technology,
- Management,
- Industry,
- ...
- Source:
- PricewaterhouseCoopers
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Overview: After two decades of robust growth, the U.S. cable TV industry is facing significant challenges to future growth. With more than 300 existing programming channels resulting in increased audience fragmentation, the prospects for creating additional revenues by launching new channels are very limited. At the same time, the pool of subscribers to multi-channel video services is unlikely to grow beyond where it stands today: 86 percent of U.S. television households. The majority of those subscribers are served by cable. The remaining subscribers are served either by satellite television, the cable industry's established competitor, or by a telecommunications carrier, an emerging competitor.
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Format: PDF | Size: 1,608KB | Date: Jan 2005 | Pages: 43
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