The Value Proposition of Identity and Brand Management

Topics:
Brand Management
Tags:
Brand,
Brand Management,
Branding,
Identity,
Marketing,
Marketing Research
Source:
Evan Carmichael

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Overview: No successful business leader would take on a significant strategic endeavor without first understanding the value, the expected results, and the anticipated return on investment. Everything must have a value proposition. This is especially true for evaluating an investment into brand management and the visual identity of your business and products. There are few recurring set of questions that are common regardless of industry group. This paper provides simple, value-based answers for each.

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Format: PDF | Size: 53KB | Date: Apr 2005 | Pages: 6

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