Ten Guidelines for Successful Brand Management
- Topics:
- Brand Management
- Tags:
- Brand,
- Brand Management,
- Branding,
- Ipsos,
- Marketing,
- Marketing Research
- Source:
- Ipsos
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Overview: Today, markets are highly fragmented, competition is fierce, shelves are crowded, and private labels are stronger. On top of this, growth is limited, budgets are reduced, and short-term promotions are often the only weapon considered to grow a brand. In these conditions, launching a new product or a line extension, or managing or restaging an existing brand, is riskier than ever before. To make matters worse, most companies have the same ideas at the same time. The paper provides ten guidelines for successful marketing and brand management.
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Format: PDF | Size: 150KB | Date: Nov 2004 | Pages: 2
