Customer Satisfaction; How Good Is Good Enough?
- Topics:
- Total Quality Management
- Tags:
- Customer Satisfaction,
- Marketing,
- Product Marketing,
- Satisfaction,
- Survey,
- Total Quality Engineering
- Source:
- Total Quality Engineering
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Overview: As a result of Total Quality Management activities, more and more companies are conducting surveys to measure their customer satisfaction. Companies are even advertising survey results. Companies are very proud of their product's 90% customer satisfaction levels. Still others boast of 95% satisfaction. Intuitive logic says the higher the satisfaction level, the better product. The business question, however, is how much satisfaction is good enough? This whitepaper examines this question and presents a consumer satisfaction model based on the same.
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Format: PDF | Size: 54KB | Date: Jun 2000 | Pages: 5
