How to Write a Brief for a Public Relations Consultant

Topics:
Public Relations
Tags:
Consultant,
Corporate Communications,
Marketing,
Public Relations
Source:
Commonwealth Government of Australia

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Overview: Public relations involve the management and distribution of information to enable an organizationĘs target audiences to understand its policies and programs. This article provides a step-by-step guide in writing a brief for a public relations consultant. The PR brief is the foundation upon which the public relations consultant plans (and costs) their proposal. Therefore, a good brief is the key to receiving high quality, tightly-focused proposals from consultants.

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Format: PDF | Size: 203KB | Date: Dec 2004 | Pages: 24

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