Cyberactivism and Public Relations Strategy: New Dynamics and Relationship Rules

Topics:
Public Relations
Tags:
Corporate Communications,
Dynamics,
Hacking,
Internet,
Marketing,
Public Relations,
Security
Source:
European Public Relations Education and Research Association

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Overview: The purpose of the study reported in this paper was to define what cyberactivism is and to understand how to manage it from a corporate perspective. The hypothesis was that cyberactivism is much more than hacking and activist's online promotion. It is a new phenomenon growing out of activism but changing the pressure on corporations. With the Internet new dynamics of issue selection are established and a different aggregation in groups takes place. A new organizational set-up among activist groups puts new pressure on corporations which have to develop new strategies concerning online rules.

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Format: PDF | Size: 46KB | Date: Sep 2002 | Pages: 11

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