Balanced Scorecard: Linking Strategic Planning to Measurement and Communication

Topics:
Strategic Management Tools
Tags:
Balanced Scorecard,
Bond University,
Marketing,
Marketing Research,
Strategic Planning
Source:
Bond University

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Overview: This paper discusses issues and strategies in implementing a Balanced Scorecard approach to facilitate strategic planning in a small private university library. Bond University has been using the Balanced Scorecard to measure and manage its performance. One of the challenges in implementing the Balanced Scorecard is selecting appropriate performance measures for the four areas of the Balanced Scorecard.

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Format: PDF | Size: 216KB | Date: Jul 2003 | Pages: 9

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