Competitive Advantage: Sustainable Or Temporary In Today's Dynamic Environment?

Topics:
Competitive Strategy
Tags:
Competitive Advantage,
Competitive Strategy,
Environment,
Management,
Marketing,
Marketing Research,
Strategy
Source:
University of Florida

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Overview: This paper offers an approach for determining the period of time that distinguishes sustained competitive advantage from temporary competitive advantage. The approach entails determining whether a competitive advantage denoted by a competitive strategy yields above-average returns in one or more industry life cycle stages - introduction, growth, maturity, and decline. Competitive strategies providing above-average returns in only one stage are classified as temporary advantages while competitive strategies providing such returns in more than one stage are classified as sustained competitive advantages.

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Format: PDF | Size: 54KB | Date: Sep 2001 | Pages: 24

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