The Growth in Corporate Brand Licensing

Topics:
Brand Management
Tags:
Brand,
Brand Extension,
Branding,
Marketing
Source:
brandchannel

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Overview: New products define a brand's direction and vitality. Brand extension communicates vision, values, direction and vitality, deepening the brand's total meaning. Fashion brands have always understood this. Successful brands don't stand still; they develop according to their vision, values and competencies, extending into new products in an ordered sequential way that sends a clear message to the target audience.

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