Moving a Slow-Clockspeed Business Into the Fast Lane: Strategic Sourcing Lessons From Value Chain Redesign in the Automotive Industry

Topics:
Sourcing
Tags:
Channel Management,
General Motors Corp.,
Industry,
Marketing,
PRTM,
Strategic Sourcing,
Value Chain
Source:
PRTM

Vendor Registration: required

Overview: Stimulated by the creation of a global integrated organization for powertrain (engine, transmission, and controls) engineering and manufacturing at General Motors under the leadership of Arvin Mueller, a team of managers and analysts was created to perform a sweeping analysis of value chain strategy for the General Motors Powertrain organization (GMPT). This paper provides the background for the project and the setting at the General Motors Powertrain organization. It also presents the overall framework of the model developed and applied at GMPT. The paper details on the components of the strategic value chain analysis model developed and deployed.

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Format: HTML | Date: Dec 2001 | Pages: 14

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